Context of interview analysis
Interviews, for qualitative research, are a means of obtaining detailed and nuanced information directly from participants. Unlike structured surveys, interviews allow for a flexible, open-ended conversation that can adapt to the respondent's experiences and perspectives. This unscripted dialogue provides researchers with a unique opportunity to explore the depth and breadth of individuals' thoughts, emotions, and actions.
By chosing interview analysis as a method for your research, you can emphasize the participant perspectives, and foster community engagement. By involving participants in the research process, from data collection to analysis and dissemination, researchers can build trust and empower communities.
Interviews can also be a valuable addition in mixed-methods research. When statistical anomalies point you towards a potentially significant divergance in the data, interviews may help understand the reasons for this divergence. In a more exploratory setting using a mixed methods approach, you may also want to do an interview study first, and a quantitative analysis second in order to sharpen the focus for your measurements on things that are more vital to the participants. Both orders are valid and the choice depends on your research question.